Sportsbet is the wagering partner for Australia’s biggest football codes – AFL and NRL – and it’s hard to scroll through a TikTok feed without seeing ads or content about the brand. Founded in 1993, the bookmaker is customer obsessed and passionate about being an iconic Australian brand that brings excitement to fans for generations to come.
Sportsbet has a large range of sports betting markets and extra features like Same Game Multis, betting tips, insights, Speed Maps, a blackbook, and their Bet with Mates feature. They also offer a full offering of minor sports and have an impressive range of Esports markets. Their online betting site is easy to navigate and has a clean, clear layout.
The mobile app is also user-friendly and offers the same functionality of the desktop site. The homepage can be a little overwhelming for new punters with sliding promotions and many markets on display but once you select a market there is less irrelevant information to see. The app is available for iOS and Android devices.
In 2019 Sportsbet launched a Same Race Multi feature in racing, which is a first in Australia. This allows you to create a multi on multiple runners in a single race. You can bet on up to a maximum of 4 legs, with each leg having its own odds and you can choose from the usual multi options (win, place, exotics).
This feature was welcomed by punters and is something that more online bookmakers should consider adding.
While Sportsbet has a good range of sports, a decent offering of esports and plenty of extra features including Same Game/Race Multi Builder functions and Bet with Mates, they don’t have the best pricing when it comes to individual sport markets. This is particularly evident in rugby league where they offer a small number of markets for each game and provide terrible odds for certain bet types. For example, you will usually pay 1.50 for a try scorer or goal kicker bet at Sportsbet when there are several other bookmakers offering higher odds.
Sportsbet also have a pretty bad reputation for their horse racing pricing. While they do showcase their schedule of deductions for each race, it’s a guide only and their deduction rate is often higher than that of their competitors. Sites like Neds and Bet365 have better ranges of racing markets, more competitive odds, a faster betting experience and extra features like live streaming and racing insights.
Although Sportsbet has had some hiccups in the past with their customer service, they’re known to resolve problems quickly and professionally. Their staff are experienced and know how to handle a variety of issues that can be faced by punters, and they are always happy to help.